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“There is no such thing as a permanently great company, nor a permanently great industry.
There is however, such thing as a permanently great strategic move.”
W. Chan Kim is one of the world’s leading authorities on business strategy, innovation and managing the multinational corporation in the knowledge economy.
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Learning Objectives
The workshop is specially designed to help the participants to:
- Learn how to reconstruct industry boundaries to create uncontested market space, or a blue ocean
- Understand how to simultaneously pursue differentiation by raising buyer value and reduction in cost structure
- Learn how to apply the Blue Ocean Strategy (BOS) principles, frameworks and tools to create value innovation - the cornerstone of Blue Ocean Strategy
- Evaluate commercially viable Blue Ocean Ideas
- Learn from case studies of successful implementation of Blue Ocean Strategy
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Why Should I Attend?
- I am a CEO, COO, Director, General Manager, Senior Manager, or Manager responsible for business & product development, strategic planning, and marketing
- I own a company struggling in competitive red oceans and wish to create blue oceans
- I work for a company whose R&D efforts are not bringing in significant commercial opportunities or generating ROI
- I own a company and want to train my team to implement BOS I own a SME company and am looking for training and consulting to formulate BOS that is within my budget
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