Capturing the hearts and minds of colleagues and consumers can be a daunting task for any organisation. Choosing the right delivery vehicle for your message can make or break the communication. Consider how effectively you are reaching your target audiences and how you can manage this more effectively while reducing your cost. Drake can assist you to optimise your marketing investment.
A sample of voters are questioned in advance of an election to determine how the public perceives the candidates and the issues...
A manufacturer conducts a survey of the potential market before introducing a new product...
A government entity commissions a survey to gather the factual information it needs to evaluate existing legislation or to draft proposed new legislation.
Surveys are a vital tool for quantitative research. A survey usually originates when an individual or organisation is confronted with an information need and the existing data is insufficient.
This valuable information can be utilised to determine the motivations, thoughts and behaviours of your stakeholders. From this information, organisations can make a validated judgement on how best to engage this group.
Traditionally surveys are burdened with the labour intensive aspect of analysing the raw data and reporting the findings. Drake's Online Survey offers a comprehensive yet easy solution to this most critical step in the process.
As part of Drake's Online Survey solution, your organisation can benefit from the following:
- consultative advice in the design of your survey
- a trial run prior to the survey being sent out
- electronic compilation of results using to identify any statistical significance and
- a comprehensive report, presenting findings and recommendations
To find out how Drake can assist your next research project, contact Sally Cannan in our Auckland City office on 09 379 5610 to find out more.
