Capturing the hearts and minds of employees and consumers can be a daunting
task for any organisation. Choosing the right delivery vehicle for your message
can make or break the communication. Consider how effectively you are reaching
your target audiences and how you can manage this better while reducing your
cost. Drake can assist you to optimise your marketing investment.
The selection of first class, up to date consumer
and business lists that comply with data protection and privacy legislation is
a key priority when planning your Direct Marketing campaign. Drake’s direct
marketing specialists can guide you in selecting the best communication
channels and in developing outstanding creative for your next campaign.
Direct mail can be tested to find the best list; the best offer; and the best
timing. Then the winning tests can be rolled out to a wider audience for
optimal results.
As a member of the Australian Direct Marketing Association (ADMA), Drake offers
opt in lists that span across 39 industries and 21 job specific functions
including the Drake Decision Makers list, which offers a 97 percent
deliverability guarantee.
To ensure you are measuring your marketing success, talk with one of our Direct
Marketing consultants today. Call us on 13 14 48.
